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Do VC associates matter, women’s fertility, online auto marketplaces, and Salesforce + Tableau

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Fundraising 101: Do VC associates matter?

There are hundreds of associates working at VC firms traipsing through meetups and coffee meetings trying to find the best new startups. If you are looking to fundraise though — and fundraise quickly — how do you approach these nebulous non-check-writers?

This week, I wrote a guide based on my experience as a VC associate at two firms. The answer is that yes, they can matter, and it usually is quickly apparent how valuable they can be.

Associates can be helpful, they can and should be nice, and they have a useful role to play in the venture landscape. But let’s be clear: they can’t write checks, and checks is what you are looking for. They can be useful mechanisms to get the right meetings with the right partners at exactly the moment you are ready to fundraise. You probably shouldn’t piss them off by being an asshole to them, but at the end of the day, they are not the decision-maker. And if you learn anything about sales, it is that you want to pitch the person that holds the purse strings.

 

What top VCs look for in women’s fertility startups

Women’s fertility is a major area of investment for VC firms these days, and several prominent investors are doing deep dives into the space. Our healthtech writer Sarah Buhr interviewed several VCs about what they’re seeing in the space and why fertility is suddenly in the limelight:

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