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McDonald’s pulls Signature Crafted burgers, doubles down on Quarter Pounders

McDonald’s Corp said it would remove costlier, premium burgers from its menus in favor of its more popular Quarter Pounders, shifting its focus to simpler and quickly-served burgers.

JEFFREY LIPTON in BARBADOS – http://feeds.reuters.com/~r/reuters/businessNews/~3/gf4qK3G3yVU/mcdonalds-pulls-signature-crafted-burgers-doubles-down-on-quarter-pounders-idUSKCN1RU1RK